Vol. 11, Special Issue 1 (2022)

Author(s):
Gayatri, Alka Goel and Sakshi

Abstract:
Clothing is a basic need of human being. As clothing, meets the physical need, aesthetic appeal and personal satisfaction of individuals. In this constext, buying behaviour play a important role in purchasing of readymade garments. Thus, this study was planned to know buying behaviour of females for readymade kurties. The study was conducted in two universities i.e., Govind Ballabh Pant University of Agriculture and Technology, Pantnagar and Thakur Dev Singh Bist (DSB), Nainital campus located in Udham Singh Nagar and Nainital districts respectively from Kumaon region of Uttarakhand state of India. In the present study, a survey method was used for data collection and a self-structured questionnaire cum interview schedule was used as a tool. A stratified random sampling method was used for sample selection. A total one hundred females between 21-31 years of age were selected as the sample size for study. Collected data analyzed by using frequency and percentage. It can be concluded from study that maximum respondents from both places were purchase their readymade kurties by self followed by in the accompany of their friends, parents, spouse. Majority of respondents from both the place were preferred to collect pre-shoping information from the internet and peer group to compare price, compare quality, know variety and fashion. It is also observed that maximum respondents from GBPUA&T, Pantnagar were motivated to purchase readymade kurties from shop (offline mode of purchase) according to as per fashion, availability of readymade kurties in the market and place of residence, as and when they required from retail shop, specialty shop and mall