Vol. 11, Special Issue 2 (2022)

Author(s):
Pallavi Singh and Dr. Moonty Baruah

Abstract:
Women in general attach great importance to cosmetics and fashion. The focus on personal appearance in society is considered to be very significant. Thereby, present study endeavors to examine the cosmetic products used by the female consumers. The total sample size taken for this study is 120. The data analysis is done with Multi Stage Random Sampling The statistical tool used for the purpose of the analysis of this study is simple percentage technique and ranking techniques. The result shows that women have inherent love of beauty especially youngsters always have a tendency to look beautiful. Young women especially the college students don’t hesitate to spend money on cosmetic products, they show great importance on personal grooming as a result the cosmetic industry is also growing everyday with the increasing interest of consumer and purchasing power.