Vol. 11, Special Issue 2 (2022)

Author(s):
Baireneni Navya and Dr. Shobha Nagnur

Abstract:
The word exotic connotes that which is not native to our country. The common exotic vegetables in India are Lettuce, Broccoli, Bok Choy, Brussels sprouts, Asparagus, Parsley, Leek, Zucchini, Kale, Cherry Tomato, Celery, Chinese cabbage, Red Cabbage, Coloured Capsicum, Chives etc. The main objective of the study was to evaluate the consumption pattern of consumers who consume exotic vegetables. The present study was carried out in Dharwad (Karnataka) and Hyderabad cities (Telangana) with a sample of 120 consumers. The data was collected through pre tested structured interview schedule. The results were analyzed using frequency, correlation, and t- test. The data showed that most of the consumers consume broccoli, lettuce, coloured capsicum and cherry tomato as salads, on pizza toppings, curries and pulav forms. Respondents cook these vegetables mostly by boiling and sauting method. There was a significant difference in their consumption pattern between UAS staff (Dharwad) & PJTSAU staff (Hyderabad) and PJTSAU staff (Hyderabad) & Hyderabad outliers. Source of information and source of motivation were positively significant in consumption of these vegetables.