Vol. 11, Special Issue 2 (2022)

Author(s):
Asokhan M and S Elakkiya

Abstract:
Agro-based industry has significant role in the economy to foster rural development in the country. The present study revealed that to identify the strength, weakness, opportunity and challenges of the agri business as perceived by the agripreneurs. For this study, three districts namely, Namakkal, Madurai and Salem districts has been selected based on highest number of agri entrepreneurs. A Sample of 102 male and 102 female agripreneurs were selected by using Proportionate Random Sampling technique. The study inferred that among male agripreneurs, suitable geographical conditions (80.39%) and profit possibilities (72.55%) are the strength followed by dependence on monsoon (75.49%) and seasonality of price (67.65%) were the major weakness in agribusiness as considered by the agripreneurs. Among male and female agripreneurs expressed that fruit and vegetable sector (68.63%), value addition (68.63%) are the opportunities in agri enterprise. Shortage of fund (82.35%), high taxation policies (74.51%) are the challenges faced by the agripreneurs in agribusiness.