Vol. 11, Special Issue 4 (2022)

Author(s):
Rana Majumder, Amit Kumar, Jayant Zechariah and Paras Nath Jhariya

Abstract:
A study was conducted to analyze the marketing of pineapple in Gomati District of Tripura, both primary and secondary data were used. This study was conducted by the 2021-2022 agriculture year. Out of 100 percent 39 percent pineapple growers were selected for the study. 9 wholesalers out of 16 were selected & out of 46 retailer 15 retailer were selected for information assortment. Present study revealed Marketing margin 0% channel-I, 18. 01% channel-II, 25.78% channel III. Marketing cost 6.96% channel I, 8.27% channel II, 9.87% channel III. Marketing Efficiency 14.6 channel I, 3.80 channel II, 2.80 channel III. Price spread 6.96% channel I, 26.28% channel II, 35.65% channel III. Producers share in consumer rupee 93.41% channel-I, 79.23% channel –II, 69.10 channel-III. Marketing efficiency and producers share in consumer rupee were found highest in channel I follow by channel II, III. Marketing cost, marketing margin merging as well as price spread were found highest in channel III followed by channel II, I.