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Vol. 11, Special Issue 4 (2022)

Study on awareness and product promotion activities of hybrid paddy seeds in Prayagraj district of Uttar Pradesh

Author(s):
Vikas Singh Sikarwar, Dr. Ameesh John Stephen, Dr. Nitin Barker, Jayant Zechariah and Dr. Pratyasha Tripathi
Abstract:
Rice is an important food crop which contributes nearly 39 per cent to total food grain production in India. The population of our country has increased around 18 crores but production of rice increased by around 10 million tonnes in last decade. The level of rice production may not be sufficient to feed the ever increasing population in the future. The scope for expansion of area under rice has already been exhausted; the only way to increase the production is by increasing the productivity of rice through frontier technologies. The hybrid rice may be potential technology to increase the average productivity level of rice in the country. Hybrid rice has potential to 20-30 per cent higher production than the inbred rice within same maturity duration as reported in previous studies. But farmers could not be able to realize higher yield of hybrid rice due to poor management practices, incidence of pest and diseases etc. A study was conducted to evaluate hybrid Paddy cultivation in Handia and Phulpur blocks of Prayagraj district as these blocks having highest area under hybrid rice. A three stage sampling technique was employed for constructing sampling plan. In the first stage of sampling plan was the selection of blocks, selection of villages on second stage and respondents selection was done at on stage third. Probability proportion to size method technique was followed to select respondents which make a sample size of 150 farmers from 15 villages. This paper examines the constraints faced by farmers in adoption of hybrid paddy and suggests suitable majors. For examine the constraints Garrett ranking table was used. The Pest and disease attack was the foremost constraint faced by farmers. It could be concluded from the study that company need to develop good quality hybrid paddy seed which is resist against pest and disease and company need to increase more promotional activities in the study area.
Pages: 1879-1882  |  472 Views  219 Downloads
How to cite this article:
Vikas Singh Sikarwar, Dr. Ameesh John Stephen, Dr. Nitin Barker, Jayant Zechariah and Dr. Pratyasha Tripathi. Study on awareness and product promotion activities of hybrid paddy seeds in Prayagraj district of Uttar Pradesh. The Pharma Innovation Journal. 2022; 11(4S): 1879-1882.

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