Vol. 11, Special Issue 5 (2022)

Author(s):
Daya Suvagiya and Swati Sharma

Abstract:
In India retailing is one of the main contributors to the Gross Domestic Product (GDP) and also one of the biggest employers. The fast-growing trend of online shopping retail IOT- points out a rapid growth ahead for online grocery shopping. With more of Internet connectivity (rise of smartphone users), the growing popularity of mobile shopping, and dealing in daily consumption commodities, grocery e-stores hold a potential in India. In this regard, this paper intends to study the factors influencing the intentions of consumers towards online food and grocery shopping in Navsari city. For the fulfilment of the objectives of the study 200 respondents were selected as sample size and data were collected through structured questionnaire. The major findings of the study were that consumers mostly use mobile application for online purchasing and debit/credit card mode was most preferred payment option for online shopping and most of them were ordering weekly. Regarding expectation of consumers the major factors were total cost of calculation, high quality of product, pricing/shipping information clarity etc. And the major constraints faced by the consumers while online shopping of food and grocery items were hidden charges on products/delivery were the major constraint, difficulty in returning products and lack of security in the process of online grocery purchase. So in order to prosper in online retailing of food and grocery the retailers need to overcome the constraints faced by consumers and should focus on meeting their expectations for increasing their market share.