Vol. 11, Special Issue 5 (2022)

Author(s):
NG Ghetiya, AM Sadaria, JB Patel, PC Patel and Meenu Maheswaran

Abstract:
Agrotourism is a new market for tourism. It is a worldwide trend which offers city dwellers a chance to escape urban pollution and re-discover their rural roots. Agrotourism is an enterprise that involves any agriculturally based operation or activity that brings visitors to farm or ranch. The concept of agrotourism can bring a new face to the field of agriculture where local resources are mobilized to add to the income of the agricultural land. It is very much essential to convince and motivate the agricultural graduates to take up an agrotourism as an enterprise. So this research was carried out to measure correlation between attitude of agriculture students towards agrotourism as an enterprise and their personal and psychological variable. The present investigation was carried out on random sample of total 50 respondents studying in the agriculture faculty of Anand Agricultural University of Gujarat state. The data were collected through an interview-schedule by employing ex-post facto research design. Out of total respondents nearly half (48%) of the students had 23 to 24 years of age, majority (56%) of respondents had rural native with majority (66%) of them had annual income upto 4,30,000 ₹. Out of all respondents’ fathers majority (60%) of the respondent’s father were graduates. If we look into family background vast majority (72%) had a joint family. In case of psychological variable great majority (76%) of respondents had medium level of self confidence, large majority (88%) had medium to higher achievement motivation, great majority (80%) had lower to medium business anxiety and more than half (58%) of them had highly positive attitude for agrotourism as an enterprise.