Vol. 11, Special Issue 5 (2022)

Author(s):
Dhube Ashritha, Vijaya Rawat, Vijaya Lakshmi, RK Helisana Devi, Ritik Kumar and Smita Sah

Abstract:
Marigold is cultivated in most parts of India and has the most important area among flower crops. It is often used as a cut flower, loose flowers, and pot plants. it's one of the simplest annual flowers to cultivate having wider adaptability. The marigold (Tagetes spp.) is the most preferred loose flower in India and is extensively utilized in the religious and social functions in the form of a variety of garlands, and Gajra. it's planted as a decorative crop, a potted plant, and as a part of landscaping. There are 33 species within the Tageteste, with the 2 commonest being tagetes erecta also referred to as African marigold, and tagetes patula is additionally referred to as French marigold. Marigold holds a serious role in Indian flower society, it has become a necessity for farmers to know the lifecycle of the flower and must have to adopt effective measures for having the profitable with quality output. There are huge benefits from the marigold flowers as well, it's utilized in the health sector and also in the protection of crops from plant-parasitic nematodes because it produces compounds like α- terthienyl that act as allelopathic to the number of plant-parasitic nematodes. an efficient marketing channel and network are vital for the flourishing marketing of marigold in terms of production and profit. Proper marketing information and implementation will eventually improvise the cultivators’ share of consumer costs.