Vol. 11, Special Issue 6 (2022)

Author(s):
Vinay Kumar, Tikam C Goyal, Rohitash Kumar and NK Punjabi

Abstract:
The study was conducted in Udaipur district of Rajasthan state selected purposely keeping in view the fact that the district has highest population of livestock in southern Rajasthan. A sample of 120 respondents was selected for present study. The results indicated that a majority of farmer had medium level of achievement motivation. 64.29% of small dairy farmers were found to have medium level of risk orientation while majority of medium category of dairy farmers had medium level of risk orientation whereas in case of large farmer’s category, 82.35% of them exhibited high level of risk of dairy farming enterprise. The correlation analysis revealed the independent variables Likewise training, occupation, scientific orientation, extension, mass media were positively and significantly correlated with farmer’s achievement motivation. However, annual income, economic motivation, scientific orientation, mass media the respondents were found to have positively and significant correlation with risk orientation. The determinant of training, occupation, extension, annual income, mass media, economic motivation and scientific orientation were important variables which influenced achievement motivation and risk orientation of dairy entrepreneurs.