Vol. 11, Special Issue 7 (2022)

Author(s):
Sunil Rajoria, Brijesh Nanda, Priyanka Meena, Sanjay Kumar Rewani, Harshita Bhumra, Manisha Singodia and Mahendra Pal Poonia

Abstract:
The study was carried out on 120 randomly selected livestock farmers in Jaipur district of Rajasthan for comparative analysis between advance ICT tools in their accessibility, availability and usage. Data was obtained via a series of structured interview schedules. The study found that almost all of the livestock farmers in the study area access and use mobile phones as advanced ICT tools very frequently on a regular basis. The majority of livestock farmers also had access to the internet and other social media platforms like Facebook, WhatsApp and YouTube, although their use for sharing livestock-related information was rather restricted. Usage of these advance ICT tools for market price of inputs, marketing of produce, general care and management, sanitation and health management were mainly through mobile phone (>50.00% each) followed by other social media tools. The study also reveals that the livestock sector utilized advanced ICT tools namely, mobile phones and internet, more frequently than other social media tools for a variety of purposes.