Vol. 11, Special Issue 7 (2022)

Author(s):
M Kumari, Kamlesh Kumar Dhawal, MP Sagar and Pratikshya Panda

Abstract:
The present investigation was conducted to assess the marketing pattern of the different poultry products and by-products viz. eggs, spent hens and poultry excreta in Uttar Pradesh state. Total of 108 respondents were selected of which 54 were trainee and 54 were non-trainee layer farmers. Out of 54 trainees, 30 were adopters and 24 were non-adopters. Data were collected through structured mailed questionnaire and telephonic survey. Data analysis was done using suitable statistical tool. The study revealed that average age of layer farmers was 41.54 years, educationally graduated or post graduated, having poultry as primary occupation, low level experience in poultry farming and low annual income. Majority of them (70.23%) purchase chicks from Venkys and owned feed mill (90.48%). About 30 per cent of trainee layer farmers sold eggs to wholesaler with annual contract while 27.77 per cent of non-trainee layer farmers sold eggs to both direct to wholesaler without contract and direct to retailer combination. None of the layer farmers were using middleman marketing channel for selling eggs, spent hens and poultry excreta. Price of egg was ranging between Rs. 3.44 - Rs. 3.66 which varied from channel to channel. Price of spent hen was ranged from Rs. 30.22 to Rs. 35.25. Majority (83.33%) of trainees were found to be selling poultry excreta. The study was concluded with the impression that the government should come up with policies to cope up with market fluctuations, so that the volatility in the price of poultry products should be reduced.