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Vol. 11, Special Issue 7 (2022)

A case study on marketing of Hilsa on the behalf of producer’s, share in consumer’s rupees, price spread & marketing efficiency in south 24 Parganas, West Bengal

Author(s):
Ranajit Saha, Amit Kumar, Dr. Nitin Barker, Dr. Ameesh John Stephen and Dr. Anupriya Paul
Abstract:
India is the second-largest fish-producing country in the world accounting for 7.56% of global production and contributing about 1.24% to the country's Gross Value Added (GVA) and over 7.28% to the agricultural GVA. West Bengal is the largest fish-producing state and accounts for about 20 percent of the total fish production in India. We have conducted this study in South 24 Parganas district of West Bengal Which is one of the important fish producing area. The present study conducted in the year 2021-22. For the study we have selected Diamond Harbour-I block and 3 villages were selected purposively because those are having maximum number of fishermen as resident. The study reveals there are two marketing channels presents and the price spread is comparatively higher in channel-II.
Pages: 3773-3775  |  226 Views  74 Downloads
How to cite this article:
Ranajit Saha, Amit Kumar, Dr. Nitin Barker, Dr. Ameesh John Stephen and Dr. Anupriya Paul. A case study on marketing of Hilsa on the behalf of producer’s, share in consumer’s rupees, price spread & marketing efficiency in south 24 Parganas, West Bengal. The Pharma Innovation Journal. 2022; 11(7S): 3773-3775.

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