Vol. 11, Special Issue 7 (2022)

Author(s):
EY Chanu, SP Singh, RN Barman and AA Devi

Abstract:
The present study was carried out in Imphal East and Thoubal districts of Manipur to study the present status, marketing channels, marketing costs, marketing margins, problems and prospects of marketing of black scented rice in the state. A multistage, purposive cum proportionate random sampling design was adopted for the study in order to select 100 black scented rice farmers and 20 nos. of market functionaries. Both primary and secondary data were collected for the study purpose. The study identified three different marketing channels in the study area. It was revealed that the highest quantity of black scented rice was disposed through channel II which accounted for 36.99%. The highest marketing cost was observed in Channel II accounting for Rs. 5.01 per kg while the highest marketing margin was shown in channel I as compared to other channels. The highest producer’s share in consumer’s rupee of 97.29% was in channel III. The marketing efficiency for black scented rice was found much higher in channel III as compared to other remaining channels. Thus, the study revealed that channel III is the most efficient channel among the three marketing channels. From the point of farmers perception, low selling price at the farmers’ level was found to be the major constraint in the marketing of black scented rice whereas absence of storage facilities was the major constraint faced by the marketing functionaries in the study areas.