Vol. 11, Special Issue 7 (2022)

Author(s):
S Balasubramanian, K Uma, D Murugananthi and V Anandhi

Abstract:
India is the second largest fish producing country next to china. Among the various food, fish is a crucial source of nutrition for people because it may significantly meet the body's needs for animal protein and also marine fishes plays a major role in Indian exports. This study was conducted in Puducherry to find out the cost and returns at each stage in marketing as well as value chain mapping in marine fish. Convenient sampling method was adopted for this study where primary data has been collected from 100 sample fishermen and 40 sample intermediaries. The calculated benefit cost ratio is 1.26 which shows that marine fishing is a economically profitable in Puducherry. Seven value chains were found while mapping in both domestic and export market. In the seven value chain, only six value which are found to more common are taken for price spread analysis. The result shows that among the six value chain, the value chain III, namely Fishermen – Wholesalers – Retailers – Consumers was found to be more efficient with the highest value chain efficiency of 2.84.