Vol. 11, Special Issue 9 (2022)

Author(s):
Sandeep Kumar Sharma, KS Baghel, AK Giri, Sanjay Singh and AK Pandey

Abstract:
A study was conducted during year 2020-21 to analyze the farmers perception about Agro-met Advisories Services (AAS) in terms of social economic benefit in Rewa district of Madhya Pradesh. For this purpose, two groups of farmers were selected namely, farmers who applied the recommendations of Agro-met Advisories Services regularly for their field operation and the other group of farmers who were not exposed of Agro-met Advisories Services (Non-AAS farmers). The data were collected by using individual schedule from 120 farmers among them 60 are beneficiaries of Agro-met Advisories Services (AAS) and 60 farmers who were not linked with AAS. Two categories viz. AAS and non-AAS farmers, consisting of 60 farmers in each category were selected through multi-stage stratified random sampling technique. The results revealed that 56.6% of AAS farmers viewed the advisories as ‘very good’ on the scale of very poor to very good. Non-AAS farmers lagged in both awareness and adoption of services when compared to AAS farmers. Farmers’ age, education and land holding size were found to be crucial factors influencing farmers willingness for paid Agro advisory services. Economic impact revealed that there was increase of 19-34 percent of income for AAS farmers in comparison to non-AAS farmers. Thus, the application of Agro-met Advisory Bulletin based on current technology weather forecast is found to be very use full for doubling the production of crop and income of farmers.