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Journal code(s)
- E-ISSN Number: 2277-7695
- P-ISSN Number: 2349-8242
- CODEN Code: PIHNBQ
- ZDB-Number: 2663038-2
- IC Journal ID: 7725
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Vol. 11, Special Issue 9 (2022)
Consumers preference towards organic food products: A study in Navi Mumbai city
Author(s):
Mani Priya, Nikhil Tiwari and Dr. MR Chandrakar
Mani Priya, Nikhil Tiwari and Dr. MR Chandrakar
Abstract:
For the better understanding of consumer preference towards organic food products, a study was conducted in Navi Mumbai. Five organic food sale points of Navi Mumbai city was selected, from each organic food sale point 20 consumers were selected randomly, totaling of at least 100 consumers. Majority (29%) of the respondents belonged to young age group (<25 and 25-30 each) However, 22% of the respondents were middle age groups (30 to 50 years) and 20% of the respondents belonged to old age group (>50 years).
For the better understanding of consumer preference towards organic food products, a study was conducted in Navi Mumbai. Five organic food sale points of Navi Mumbai city was selected, from each organic food sale point 20 consumers were selected randomly, totaling of at least 100 consumers. Majority (29%) of the respondents belonged to young age group (<25 and 25-30 each) However, 22% of the respondents were middle age groups (30 to 50 years) and 20% of the respondents belonged to old age group (>50 years).
Four consumers (Gender, Area, Family type, and Education) showed a significant relationship with the level of perception, three consumers (Area, Education, and Annual income) showed a significant relationship with the level of attitude, and four consumers (Area, Education, Occupation, and Annual income) showed a significant relationship with the level of belief out of the seven profile characteristics that were chosen.
The major constraints in marketing of organic food products faced by shopkeepers/retailers are products are expensive by customers ranked I (66.16) followed by doubt of authenticity of the product ranked II (57.75). The customers are not aware of the products ranked III (53.26).
Pages: 1689-1691 | 376 Views 235 Downloads
How to cite this article:
Mani Priya, Nikhil Tiwari and Dr. MR Chandrakar. Consumers preference towards organic food products: A study in Navi Mumbai city. The Pharma Innovation Journal. 2022; 11(9S): 1689-1691.
Journal code(s)
- E-ISSN Number: 2277-7695
- P-ISSN Number: 2349-8242
- CODEN Code: PIHNBQ
- ZDB-Number: 2663038-2
- IC Journal ID: 7725
Main Menu
Special Issue
Copyright Form
Identifier
The Pharma Innovation Journal
