Vol. 11, Special Issue 10 (2022)

Author(s):
Gayatri and Alka Goel

Abstract:
In India, many women residing at homes and working in the offices, prefer to wear traditional salwar, kameez and sarees. However, most of young females have a great wish about ‘kurties’, as it is easy to wear, comfortable and create a traditional look. These young females worn these ‘kurties’ with a variety of lower garments that include jeans, skirt, palazzo, lehnga and salwar etc. Beside this, a large variety of ‘kurties’ with different colours, sizes, designs and styles are available in the market. But each consumer have some specific preference for their readymade ‘kurties’ and facing some problem with it. Thus, this study was planned to know the females’ preference for readymade ‘kurties’ and fitting problems in readymade ‘kurties’. The study was conducted in two universities i.e., Govind Ballabh Pant University of Agriculture and Technology, Pantnagar and Thakur Dev Singh Bist (DSB) campus of Kumaon University located in Udham Singh Nagar and Nainital districts respectively from Kumaon region of Uttarakhand, India. A total one hundred females between 21-31 years of age were selected as the sample size for study by using stratified random sampling method. In the present study, a survey method was used for data collection by using a self-structured questionnaire cum interview schedule as a tool. Collected data were analyzed by using frequency and percentage. The result of study shows that readymade ‘kurties’ were preferred by maximum respondents from both places and reasons given for preferring readymade ‘kurties’ i.e., comfortable, time saving, available in wide variety and unique in design. Maximum numbers of respondents from GBPUA&T, Pantnagar opted to wear below knee length readymade ‘kurties’ with jeans and salwar. Whereas more than 50 percent respondents from DSB Campus, Nainital were preferred to wear hip length readymade ‘kurties’ with jeans and between knee and hip length ‘kurties’ with salwar. More than 65 percent respondents of 21-31 years of age from GBPUA&T, Pantnagar and DSB campus, Nainital were facing fitting problems with readymade ‘kurties’ and these fitting problem were related to looseness and tightness of readymade ‘kurties’ at various points.