Vol. 11, Special Issue 11 (2022)

Author(s):
Subhransu Mohan Nanda, Pitambar Swain, Bhabesh Chandra Das, Niranjan Panda, Kumari Shweta, Susant Kumar Dash and Debiprasanna Das

Abstract:
Mobile Apps’ development and its use in agriculture and allied sectors synergize the growth of Indian agriculture. There is a need to harness benefits of use of social media by the veterinarians, para-veterinarians and A.H. Extension professionals in Animal Husbandry sector, who play a major role in disseminating technologies and innovations to the farmers. The study was conducted among 120 field veterinarians of six districts of Odisha. The information needs of the veterinarian on dairy husbandry activities were collected and analysed using 3-point continuum scale. The app “DAIRY UTKAL” was developed based on the analysed information needs. The effectiveness of the app was analysed after two months. The analysis was done using IBM SPSS 25.0.The data revealed that the information provided in the app on Normal Health parameters of dairy animals ranked first with the mean score 1.97 followed by Dairy Products ranked II (1.93), Diseases - III (1.88), Drugs related to dairy husbandry - IV (1.86), Dairy Schemes - V (1.81), Nutrition - VI (1.80), Housing - VII (1.74) and Breeds - VIII (1.67), respectively, which was found to be effective among the field veterinarians of Odisha. This study will help to provide a database on technical information in a concise form among the field veterinarians for better service delivery and help the dairy farmers to increase their production.