Vol. 11, Special Issue 12 (2022)

Start-up is a unique approach by Central Government of India to provide employment and encourage innovative idea. Agristart-ups are used for direct contact with experts for input needs and advisory services by clients. The present study was carried out to know the profile attributes of selected agristart-ups functionaries in Indore district of Madhya Pradesh. Total 80 administrators were selected through simple random sampling with replacement method. The results revealed that majority of administrators were in young age (85.00%), had education up to graduation (67.50%), male (78.75%), worked as subordinates of the agri start-up (90.00%), medium working experience (48.75%), received one training (53.75%), medium annual income (85.00%), formal source of credit (100.00%), medium utilization of information sources (46.25%), medium innovativeness (50.00%), medium risk preference (62.50%) and medium achievement motivation (62.50%).