Vol. 12, Special Issue 6 (2023)

Author(s):
Kanta Sabharwal, Poonam Kundu and Beena Yadav

Abstract:
Kisan Mobile Advisory (KMA) is proving as important tool for dissemination of agricultural technologies, innovations and information up to the farmers in crucial time of urgent need without any hindrances that also seems the need of hour. KMA was found the novel step to transform the present agricultural information communication system at grass root level very quick and worth (Singh, 2015). Keeping these facts in mind, the present study was conducted in Jind District of Haryana state with objective- - Farmer reaction and implementation of mobile based advisory services by farmers in farming. A list of farmers and messages was procured from Krishi Vigyan Kendras (KVK), Jind and total 100 farmers from 10 villages were selected for the study. A total of 75 messages were delivered through KVK in a year. Out of which 82.66 percent messages were sent on Agriculture while rest of the messages were related to Home science (10.66%) and only 4.00 percent for miscellaneous/information like Pardhan Mantri Fasal Beema Yojana and Kisan mela. Farmers reacted towards received messages related to agriculture and allied areas that 63.00 percent of the farmers always discussed with KVK scientists as soon as they received messages, read the message (61.0%) whereas 61.0 percent of farmers sometimes discussed these messages with other farmers (ms 2.11). Regarding implementation pattern of messages 69.00 percent of farmers reported that sometimes they apply the direction of message as such in the field (m.s. 2.19, rank Ist) followed by further forwarding the message to fellow farmers (34.00%, rank II). Whereas 25.00 percent of farmers reported that they always apply the direction of message as such in the field while 51.00 percent of farmers reported that never apply in the field with very little alterations (m.s.1.66 rank III).