Vol. 12, Special Issue 7 (2023)

Author(s):
Vilas Jadhav and Ramappa KB

Abstract:
This article explores the effectiveness of Neem Coated Urea (NCU) on productivity, income, and adoption behaviour toward NCU among rice farmers across the selected states of India. A total of 1,000 respondents from five states were interviewed for the study. The study has uncovered that, in aggregate, about 90% of the farmers were aware of NCU. The average main product yield of rice is found to be highest in the case of NCU users (22.52 qtls/acre) as compared to NU users (20.90 qtls/acre). In total, the added returns due to the NCU application work out to Rs 2,942/acre with a BCR of Rs 4.28.