Vol. 12, Special Issue 7 (2023)

Author(s):
Lokeshwar Sinha and Hulas Pathak

Abstract:
Custard apple is one of the wildly found highly perishable fruit of forest areas. Chhattisgarh is one of the top ten custard apple growing states in our country. The present study was carried out to analyse Value Chain Analysis of Custard Apple in Kanker District of Chhattisgarh. Kanker, Charama and Narharpur blacks of Kanker District. Six Self-Help Groups (SHG’s) were engaged in custard apple collection and processing. From each block two SHG’s were selected and total 89 respondents were selected by using random sampling technique. The study is based on primary and secondary data. It was found that the marketing Channel – I having the least marketing efficiency i.e. 2.33, marketing efficiency of Channel – II was found to be 20.69 and Channel – III having marketing efficiency of 11.48. The major constraint in value chain analysis of custard apple was enhancing market linkages and shortage of storage facilities. In view of constraints following recommendations were required such as facilitate participation in trade fairs, exhibitions, and market linkages programs to showcase SHGs' products and expand their customer base and Seek partnerships with government agencies, cooperatives, or private entities to establish or improve storage facilities.