Vol. 12, Special Issue 7 (2023)

Author(s):
Kuldeep Singh, Santosh Jhajharia, Mukesh Kumar, Anoop Kumar and BS Meena

Abstract:
The Kisan Mobile Advisory System (KMAs) is an ICT initiative that provides farmers with customized knowledge and real-time agricultural information to improve their decision-making skills in agriculture. The KMAs are delivered to farmers in their mobiles, covering topics such as agricultural production, livestock management, weather forecasts, marketing, public awareness, and secondary agricultural activities. The study aims to assess the impact of the KMAs on the dissemination of agriculture technology to beneficiary farmers in Hanumangarh district, Rajasthan with a sample of 150 farmer beneficiaries of KMAs. The study found that beneficiaries in the area had the most prevalent type of knowledge with irrelevant knowledge being the most prevalent. The highest percentage complete information was found in sub-topic information on extension activities (52.67%), climate and rain (16.67%) and sowing time (45.33%), respectively. In the partial knowledge of the advisory the maximum responses were found in sub aspects on vegetable production (38.67%) followed by nursery preparation and diversification of the crop (37.33%), respectively. In the irrelevant continuum, maximum responses were found in sub topics post-harvest management (41.34%) and followed by storage and processing (40.67%). The Kisan Mobile Advisory system addressed topics unrelated to their circumstances, such as low educational attainment, underdeveloped infrastructure, and lack of network and electricity.