Vol. 12, Special Issue 7 (2023)

Author(s):
Baldev Singh, Angad Prasad, Daya Ram, SM Feroze and N Gopimohan Singh

Abstract:
Across the language boundary, mass media are used by farmers to interact and communicate. These have been the means to al agricultural information and to improve the agricultural situation. The research study was conducted in order to determine the extent of mass media utilization of the farmers of Imphal east district of Manipur. A research design known as ex-post-facto was used for the investigation. A total of 120 farmers were chosen at random from four villages in two blocks of the Imphal East district. These respondents' information was gathered via a scheduled, organized interview process. Using the appropriate statistical parameters, data were coded, tabulated, analyzed and interpreted. It was found that 65.83 percent of the respondents used television in daily, 64.2 percent of the respondents used radio daily, 32.50 percent of the respondents used newspaper daily, 5.83 percent of the respondents used farm magazine monthly and 100 percent of the respondents used mobile phone daily. While most respondents (65.70%) used mass media to a medium extent overall, with 17.5% and 16.7% of respondents using it to a high and low extent, respectively.