Vol. 12, Special Issue 8 (2023)

Author(s):
Mugilan K and Samsai T

Abstract:
Millets are highly nutritious grains with a high amount of protein, dietary fibre, and necessary minerals, but in present diets, other cereal grains like rice and wheat have replaced them. Including millet-based food products is an alternative way to incorporate millets into your diet. With this background, studying consumer dietary intake of millet-based food products is essential. The goal of the study is to explain the consumption pattern, constraints, and factors influencing the dietary intake of millet-based products and investigate the reasons behind them. The primary data was collected through an online questionnaire survey from Coimbatore consumers. The data were collected and analyzed using percentage analysis, factor analysis, and Garrett’s ranking. It could be inferred from the result that health-oriented factors were primarily influencing the consumption of millet-based food products. The results provide insights into current dietary practices, including consumer preferences for millet- based food products. In order to encourage millet- based food, policymakers, nutritionists, and the food industry may all benefit from understanding consumption trends. The study also intends to give insights that might help resolve these challenges and propose solutions to overcome them by understanding the constraints.