Vol. 12, Special Issue 8 (2023)

Author(s):
Pragya Kumar, Sanjay Kumar Joshi and Taruna Verma

Abstract:
The purpose of this study is to find out the impact of five variables of customer convenience namely access convenience, search convenience, evaluations convenience, transaction convenience and benefit convenience on customer satisfaction in online food ordering the data was collected from 180 consumers who had experienced the online food ordering service during online food ordering. First variables access convenience there Cronbach’s alpha test value is 0.71 hence the reliability of the questionnaire is acceptable. Second variables of search convenience there Cronbach’s alpha test value is 0.70 hence the reliability of the questionnaire is acceptable. Third variables evaluation convenience there Cronbach’s alpha test value is 0.81 hence the reliability of the questionnaire is acceptable. Fourth variables transaction convenience there Cronbach’s alpha test value is 0.70 hence the reliability of the questionnaire is acceptable. Fifth variables benefit convenience there Cronbach’s alpha test value is 0.60 hence the reliability of the questionnaire is acceptable. Six variables customer satisfaction there Cronbach’s alpha test value is 0.70 hence the reliability of the questionnaire is acceptable.