Vol. 12, Special Issue 8 (2023)

Author(s):
Deepti Diwakar, Dr. AK Gauraha and Dr. Hulas Pathak

Abstract:
The state Government has envisaged to develop retail outlets named "District Level C-MART, across 32 Districts for providing a sales and marketing platform for the goods produced or prepared under various state government-supported programs by women self-help groups, craftsmen, weavers, artisans, potters, and other traditional and cottage industries. Ujala Gram sangthan SHG shirdikhedi's top five best-selling products included a variety of goods such saboodana papad, mango pickle, turmeric powder, chilli powder, and coriander powder. The cost estimation of 5 different products is shown, including saboodana papad, mango pickle, turmeric powder, chilli powder, and coriander powder. For these 5 products, the minimum Variable Cost (V:C) ratio was 0.72 and the minimum Input-Output ratio was 1:1.39. For coriander powder, the minimum Input-Output ratio was 1:1.07 and the maximum VC ratio was 0.94. Overall annual income produce different products sale by the Ujala Gram sangthan SHG shirdikhedi produce was Rs.51, 270. The total disposal pattern of various products generated by total net return of supply to C-mart products was 21,952 per year which was highest amount of disposal product whenever total net return of disposal product of store other than Raipur and Raipur city were Rs. 13,138 and Rs. 16,217 respectively. Major constraints were found in order of their rank priority in selected Women SHGs were Fluctuation in price of raw materials in market, Shortage of manpower for selling the products, Fluctuation in the demand of products, lack of advertisement etc. Proper promotional activity should be under taken like giving TV advertisements with brand ambassadors will attract the consumers and also enhances the sales of the store. Since 60 percent of Indian clients live in rural areas, SHG should relocate there if they want to increase their profits.