Vol. 12, Special Issue 9 (2023)

Author(s):
N Sai Anjana, B Subrahmanyeswari, G Triveni, M Lavanya and R Vinoo

Abstract:
A study was carried out among the dairy farmers of Andhra Pradesh who adopted the advanced reproductive technology i.e. Sex Sorted Semen Technology (SSST) to assess their profile. An ex-post-facto exploratory research design was used for the study among dairy farmers with regard to sex sorted semen technology. Middle aged dairy farmers with graduation to secondary level of school education and with average herd size of five dairy animals adopted the innovation sex sorted semen technology. Farmers were found with medium experience in dairying and milk production. Nearly cent percent (98.55%) of farmers possessed medium to high level of innovativeness. However, it was observed that only 16 percent of farmers received training in the area of SSST. Farmers were seeking information mostly from progressive farmers, veterinary extension workers, News Papers and television which might be contributing towards medium knowledge possession by majority about sex sorted semen technology. Focus on the timely training and strengthening of farmer networks and enrichment of mass media plays a significant role in effective diffusion and adoption of this advanced reproductive technology i.e., sex sorted semen technology.