Vol. 12, Special Issue 9 (2023)

Author(s):
Chaithra NR and Shivalingaiah YN

Abstract:
Agriculture is one of the primary occupation and main source of livelihood for the people in India, but it faces many challenges. In the backdrop of climatic changes like floods, drought, market volatility and wide spread poverty in rural areas livelihood security of the farmers is at stake. To improve it the NGOs pickup causes that are so niche and accurately map-up expectations of the people to understand the local realities. The Shri Kshethra Dharmasthala Rural Development Project (SKDRDP) as an NGO have pivotal role in securing the livelihood of farmers through various programes and many services given by the SKDRDP in the rural areas. An attempt was made in the present study to develop a standardized scale to analyse the satisfaction level of beneficiary farmers towards the programes and services of SKDRDP in Karnataka state. Satisfaction is operationalized: “as emotional or cognitive response post-subjective assessment and in comparison of pre-purchase expectations, actual performance subsequent to the consumption of service provided by SKDRDP”. The judges rating method was followed in the construction of satisfaction level scale. This scale consisting of 20 statements was administered to 120 farmers of Dakshina kannada (60) and Kolar district (60) of Karnataka state during 2022-23. The results revealed that nearly half (43.34%) of the farmers belonged to average satisfaction, while 30.83 per cent of farmers were satisfied from the SKDRDP and 25.83 per cent of the respondents belonged to dissatisfied category of satisfaction level.