Vol. 12, Special Issue 9 (2023)

Author(s):
Deepshikha Singh, Varsha Shrivastava and Shrishti Bilaiya

Abstract:
Efficient agricultural marketing system ensures easy marketing of farm produce and best price to farmers produce without engagement of any middlemen. Thus, realizing the importance of marketing, the current study was carried out to determine the challenges experienced by farmers and traders in Krishi Upaj Mandi (KUM) of district Rewa, while marketing of agricultural products. Pre-tested interview schedule was used to collect information from farmers and traders on constraints faced by them. Lack of market finance facility, farm produce insurance, grading facility in KUM and lack of lodging were the significant constraints encountered by the farmers. Further, inadequate storage facilities, transport facilities and weighing facilities were the problems faced by traders while lack of parking facility, inadequate water supply, inadequate security staff and lack of standard machine for cleaning the produces and poor condition of connecting road were challenges faced by both farmers and traders in marketing of farm produce in Krishi Upaj Mandi.