Vol. 12, Special Issue 10 (2023)

Author(s):
Ashish Yadav, AN Ratnaparkhe, HR Shinde, AS Bhosale, VR Bavadekar and Sudarshan Lohar

Abstract:
The present study entitled, ‘Economic analysis of marketing of Bajra in Alwar district of Rajasthan’ is based on a sample of 90 Bajra farmers drawn from Behror and Neemrana tahsil of Alwar district. The present study was carried out to find out the Marketing costs, Marketing margins, price spread of Bajra. The data pertained to the agricultural year 2020-21. The findings of study regarding disposal of produce showed that around 86.48 percent was the total marketable surplus at overall level. The total marketed surplus was 70.95 percent at overall level. The maximum quantity was sold through channel-III (Producer –Wholesaler – Retailer – Consumer) i.e., 58.98 percent and 23.37 percent was sold through channel-II (Producer – Village Trader-Wholesaler -Retailer – Consumer) and 17.66 percent was sold through channel I (Producer-Consumer). The per quintal marketing cost was maximum in channel-II i.e., Rs. 231 per quintal and in channel-III and channel-I marketing cost were Rs. 320.75 and Rs. 46.25 per quintal respectively. The marketing margin per quintal was Rs.180 and Rs. 125 in channel-II and Channel-III respectively. The producer's share in the consumer's rupee was the maximum in channel-I (97.37 percent), followed by channel-III (85.64 percent), and channel-II (81.46 percent). The marketing efficiency was maximum for Channel-I (38.07 percent), followed by Channel-III (6.97 percent) and Channel-II (5.39 percent) respectively which shows that Channel I was the most efficient channel in marketing of Bajra.