Vol. 12, Special Issue 10 (2023)

Author(s):
Pedamalla Kranthikiran, Sagar Surendra Deshmukh, Desireddy Srinivasa Reddy and Supriya Kallakuri

Abstract:
The increasing global awareness of environmental issues and the harmful impact of non-biodegradable products, such as plastics, has prompted a shift towards more sustainable alternatives. Biodegradable products, derived from natural materials like agricultural waste and starch have gained prominence as eco-friendly alternatives. This study focuses on consumer perceptions of agri-based biodegradable products in the Hyderabad region, India, where the government has initiated policies to phase out single-use plastics. The research analyzes the socio-economic profiles of consumers and their awareness and attitudes towards biodegradable products. Findings reveal that a majority of respondents are moderately aware of these products, and their perception is influenced by factors like price, quality, and reusability. Consumers primarily purchase biodegradable products from supermarkets and are motivated by their positive environmental impact. However, challenges include the availability of products and pricing. Overall, this study sheds light on the potential for biodegradable products in Hyderabad and highlights the importance of accessibility and affordability in driving consumer adoption.