Vol. 12, Special Issue 10 (2023)

Author(s):
Aman Kumar Gupta, AK Gauraha, SK Joshi and H Pathak

Abstract:
The present study was conducted in Koriya district of Chhattisgarh. Koriya Agro Producer Company Limited (KAPCL) was selected for the study. KAPCL was produce and process the different products viz. Scented Jeeraphool Rice, Citronella oil, Lemon Grass Oil, Ghee, Desi Arhar Dal, Desi Masoor Dal, Desi Kulthi dal, Desi Chana dal, Desi moong dal, Detergent powder premium, Turmeric oil, Honey, Palmarosa Oil, Lemon Grass Herbal Tea, Mustard oil and Desi Urad Dal. It was found through the study 48% of total farmers have been associated with KAPCL business from 3-6 years. While 28% of them have been with KAPCL from 1-3 years and 24% of the farmers have devoted more than 6 years. Result revealed and showed that found through the study total Supply chain of Scented Jeeraphool Rice, Desi Masoor Dal, Desi Kulthi Dal, Desi Arhar Dal, Desi Chana Dal, Desi Urad Dal and Desi Mung Dal, Citronella Oil, Turmeric Oil, Palmarosa Oil, Lemon Grass Oil, Honey, Ghee, Mustard oil, Lemon Grass Herbal Tea and Detergent Powder, farmer company limited sell their product to wholesaler, retailer and consumer with their particular percentage of different channels. Results showed that KAPCL distribute their product to wholesaler followed by retailer.