Vol. 12, Special Issue 11 (2023)

Author(s):
Pooja Jaisani, Bindeshwari Pandro and Seema Naberia

Abstract:
This research attempts to determine the use of media as a source of market information by the farmers. The study was undertaken in Narsinghpur district of M.P. Narsinghpur block was selected randomly. Ten villages of the block were selected randomly. A total of 130 farmers were selected by using proportionate random sampling and data was gathered through a well-structured interview schedule. The result revealed that majority of the farmers had low level of extent of use of media for market information. The study suggested that there is better scope for increasing the use of media for market information by means of addressing the problems.