Vol. 12, Special Issue 12 (2023)

Author(s):
Premsagar JY, Sushma C Meti and Soumya C Meti

Abstract:
Studies on investigation of consumer awareness about green products help to understand the extent of awareness about ecofriendly products among the consumers across Bengaluru urban district. During 2022-23, 90 respondents were selected through purposive random sampling were interviewed to collect primary data, while secondary data was sourced from existing literature. The essence of green marketing lies in its mission to foster awareness among the public about environmental concerns and the positive impact consumers can have on the environment by embracing green products. The findings reveal that major percent of respondents were aware of various green products, with strong recognition of their health and environmental benefits. However, there remains room for improvement in recognizing specific brands and certifications. Notably, television and internet ads play significant roles in disseminating information about green products. In conclusion, the shift towards eco-friendly products is a long-lasting global transformation, reflecting an increasing commitment to sustainability and environmental responsibility.