Vol. 12, Special Issue 12 (2023)

Author(s):
TS Senthil Nathan, K Mahendran, VM Indumathi and S Kavithambika

Abstract:
Demand for Maize and products with added value has expanded dramatically over the past few years, and there has been a notable growth in the global supply. One of the most important steps in Value Chain Analysis is to understand the connection and interaction between actors and processes along the chain. The research attempts to identify and map the stakeholders involved in value chain of Maize and their functions in Tiruppur district of Tamil Nadu. The results showed that, there were six different marketing channels identified as in existing Maize value chain. The main actors were input suppliers, farmers, local traders, wholesalers, processors, retailers and consumers. The core processes were input provision, production, collection, processing and retailing. Input was provided by input shops and production was taken up by farmers. Collection activity was taken up by the market intermediaries and processors were involved in value addition of Maize which in turn was sold to the consumers through retailers. Geographical mapping indicated physical flow of Maize.