Vol. 12, Special Issue 12 (2023)

Author(s):
Parsha Jyoti Bharadwaj

Abstract:
Start-up is regarded as a company or organization in the early stages of operation which focuses for developing a unique product or service in order to grow and establish itself as a successful business. Attitude of the youths play an important role in their inclination towards starting a start-up so a study on “Attitude of Youth of Jorhat district of Assam towards Start-ups” was conducted. The study was conducted in Jorhat District of Assam. The sample of the study included the final year students from professional and non-professional degree colleges. A total of 278 respondents were included for the present research study from six colleges. For collection of data an Interview Schedule consisting Attitude scale was prepared under the present research study. The data related to the attitude of the respondents towards start-up business, revealed that 76.04 percent respondents from professional colleges and 62.09 percent from non-professional colleges had a favorable attitude towards start-up business.