Vol. 12, Special Issue 12 (2023)

Author(s):
Shashank L Reddy, K Shivaramu, MT Lakshminarayan, Savitha CM and Prahlad P Bhat

Abstract:
An attempt is made in the present study to develop and standardize scale to analyze the perception of vegetable and flower growers towards protected cultivation. The developed perception scale was found to be highly reliable and valid. The perception scale consists of 38 statements classified as perception towards: (a) improvement in crop yield, (b) crop produce quality, (c) economic viability, (d) efficient resource management, (e) market demand and consumer preference and (f) skill and social development. The developed perception scale was administered to 36 farmers in Bengaluru Rural District of Karnataka state during 2023-24. The results revealed that a vast majority of the vegetable and flower growers (80.56%) had good to better perception towards protected cultivation, while less than 20.00 percent of the vegetable and flower growers had poor perception towards protected cultivation.