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- E-ISSN Number: 2277-7695
- P-ISSN Number: 2349-8242
- CODEN Code: PIHNBQ
- ZDB-Number: 2663038-2
- IC Journal ID: 7725
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Vol. 12, Special Issue 12 (2023)
Impulsive buying behaviour about clothing purchased through amazon by teenagers
Author(s):
Ch. Sneha Latha, Dr. V Vijaya Lakshmi and Dr. N Pavani
Ch. Sneha Latha, Dr. V Vijaya Lakshmi and Dr. N Pavani
Abstract:
The purpose of this study, conducted in the state of Telangana, was to look into youths' impulsive Amazon clothing purchases. A survey approach was employed to obtain the data. The survey's sample was selected using the random sampling method. There were roughly 65 teenagers that took part, coming from Hyderabad, Warangal, Khammam, Karimnagar, Miryalaguda, Mahabubabad, Suryapet, Nirmal, and Yadadri Bhuvanagiri. A questionnaire was prepared in order to conduct the survey. The current study's results show that 13.85% of respondents were between the ages of 14 and 16, while the bulk of respondents (86.15%) were between the ages of 17 and 19. Regarding the educational background of the respondents, almost half (66.15%) had a B.Sc. or B.tech. degree, while less than half (27.69%) had finished their intermediate coursework. The head of the household made up 29.23% of the workforce and was employed as a clerk, shopkeeper, or farmer; the percentage of skilled workers was 12.31%, while the unemployment rate was 13.85%.According to the household income, 35.38 percent of the families had a monthly income of between Rs. 13,161 and Rs. 19,758.
The purpose of this study, conducted in the state of Telangana, was to look into youths' impulsive Amazon clothing purchases. A survey approach was employed to obtain the data. The survey's sample was selected using the random sampling method. There were roughly 65 teenagers that took part, coming from Hyderabad, Warangal, Khammam, Karimnagar, Miryalaguda, Mahabubabad, Suryapet, Nirmal, and Yadadri Bhuvanagiri. A questionnaire was prepared in order to conduct the survey. The current study's results show that 13.85% of respondents were between the ages of 14 and 16, while the bulk of respondents (86.15%) were between the ages of 17 and 19. Regarding the educational background of the respondents, almost half (66.15%) had a B.Sc. or B.tech. degree, while less than half (27.69%) had finished their intermediate coursework. The head of the household made up 29.23% of the workforce and was employed as a clerk, shopkeeper, or farmer; the percentage of skilled workers was 12.31%, while the unemployment rate was 13.85%.According to the household income, 35.38 percent of the families had a monthly income of between Rs. 13,161 and Rs. 19,758.
Out of the respondents, the majority (58.46%) stated they do not generally buy for garments online, while only 41.54 percent claimed they do. Among the clothing categories that may be purchased online from Amazon.com, swimwear ranked number 10 and casual wear at number one. Of those surveyed, 66.15 percent admitted to occasionally purchasing clothing from Amazon, and 7.69 percent indicated they do so on a seasonal basis. 87.68% of respondents said they had spent between Rs. 100 and Rs. 5000 on clothing, while 12.31% said they had spent between Rs. 5001 and Rs. 10,000 on the same item. Changes in clothing quality were identified as the top concern by customers who made impulsive purchases. One of the issues that customers had was having to pay additional money and delayed deliveries came in eighth rank.
Pages: 1911-1921 | 608 Views 495 Downloads
How to cite this article:
Ch. Sneha Latha, Dr. V Vijaya Lakshmi and Dr. N Pavani. Impulsive buying behaviour about clothing purchased through amazon by teenagers. The Pharma Innovation Journal. 2023; 12(12S): 1911-1921.
Journal code(s)
- E-ISSN Number: 2277-7695
- P-ISSN Number: 2349-8242
- CODEN Code: PIHNBQ
- ZDB-Number: 2663038-2
- IC Journal ID: 7725
Main Menu
Special Issue
Copyright Form
Identifier
The Pharma Innovation Journal
