Vol. 12, Special Issue 12 (2023)

The globalization of market has create an avenue to the farmers who are ready to transform themselves from mere producers cum sellers in the domestic market to a wider market to best realize the returns for their investments, risks and efforts. Moreover, the dietary preferences, consumption of more processed foods and crowding out of peri-urban area become subsequent alternative for perishable commodities. This signifies that the farmers’ needs to be oriented with knowledge and skills related to market (Kaleel, et al. 2007).

Electronic national agriculture marketing (eNAM) is the today’s need of Indian farmers it is initiative is widely admired and was regarded in the country's agricultural sector as 'a game-changer' or 'Harbinger of progress. (Bandhavya 2020).