Vol. 12, Special Issue 12 (2023)

Author(s):
N Kiruthika, S Senthilnathan, R Parimalarangan, V Karthick, M Prahadeeswaran and T Elenchezhian

Abstract:
Horticulture plays a vital role in Indian agrarian economy. India has emerged as world leader in the production of a variety of fruits like mango, banana, guava, papaya, sapota, pomegranate. India is a major exporter of fruits to the world. Banana (Musa sp.) is the second most important fruit crop in India next to mango. In the present study, the supply chain of banana has been analysed in the Coimbatore district of Tamil Nadu. The study reveals that the price received by the banana farmer is Rs 15/kg, which constituted about 15 percent of the consumer price. And, the marketing cost incurred by the wholesaler accounted for about 20 percent of final price and by the processor cum retailer was also twenty percent of final price.