Vol. 12, Special Issue 12 (2023)

Author(s):
Neha P Rokade, Dr. VG Naik, Rutuja S Jachak, Dr. DB Malave and Manthan S Sawant

Abstract:
The present data is based on the primary data collection done in the Sindhudurg district of Maharashtra, the information collected from jamun growers, pre-harvest contractors, village traders, commission agents/wholesalers and retailers/hawkers. Sindhudurg district was purposively selected from the Konkan region of Maharashtra. At the time of the principal survey, it was observed that the major quantity of jamun fruits was produced in the Sindhudurg district and marketed in the Mumbai fruit market so the Mumbai fruit market was selected purposively. Jamun is an important minor fruit crop produced in the Sindhudurg district that has good marketing value. The presented data is based on the marketing practices, disposal and identified marketing channels with their efficiency of jamun fruit studied in Sindhudurg district. marketing efficiency was obtained by using Acharya’s method. Every jamun grower followed marketing practices like sorting and packing. Market efficiency was higher in Channel -III which indicate direct selling to commission agent was more profitable. The market efficiency was greater in Channel- III 1.30 and lower in Channel I (0.50) and Channel IV (0.50).