Vol. 12, Special Issue 12 (2023)

The present study was conducted on Business performance of Self Help Groups Those Supply Products to C-Mart of Mahasamund District of Chhattisgarh. SHGs bring people together to pool resources, create social capital, and participate in group decision-making. Because of these organizations' potential to reduce poverty, advance women's emancipation, and promote community development, politicians, development practitioners, and scholars have given them a great deal of attention. C-Mart was founded to offer a market for regional goods produced in Chhattisgarh by female members of self-help organizations. The shop not only offers a venue for the sale of goods created by members of self-help organizations, but it also raises awareness of regional goods from Chhattisgarh.

The present study aims to examine the business performance of selected self-help groups those supply products to C-mart of Mahasamund district of Chhattisgarh. Sharda SHG have top three best-selling products included a variety of goods such Agar batti Banana Chips, and Floor Cleaner. The cost estimation of 3 different products is shown, including Agar batti Banana Chips, and Floor Cleaner. For these 3 products, the minimum Variable Cost (V:C) ratio was 82 and the minimum Input-Output ratio was 1.82. For Agar batti, the minimum Input-Output ratio was 1.22 and the maximum VC ratio was 0.817. Overall annual income produce different products sale by the Sharda SHG produce was Rs.21, 329. Major constraints were found in selected Women SHGs were Fluctuation in price of raw materials in market, Shortage of manpower for selling the products, Fluctuation in the demand of products, lack of advertisement, lack of market expertise and e-commerce

Study suggested that the products of SHG’s should be popularize through social media platforms and F.M. Radio and make an exhibition for displaying of SHG products at different places and organize training programmes to develop entrepreneurial capabilities for SHG members.