Vol. 12, Special Issue 12 (2023)

Author(s):
A Srikanth, K Krishna Reddy, P Radhika and K Supriya

Abstract:
Cutlery are the tools used for preparing, serving, and eating food. Knives, spoons, cups, and forks are the four most often used types of cutleries. Most of the cutlery made from the plastic which is harmful to environment as well as for humans, there is an alternative called edible cutlery, which can be consumed after the use of cutlery. The survey was conducted in Hyderabad, Warangal and Karimnagar districts of Telangana, India. Random sampling technique was used to select the sample size of 200 consumers. The consumers were surveyed by using structured schedule through interview. The opinion of the consumers has been examined with respect to their knowledge, taste, preference, availability, and factors effecting the purchase of edible cutlery. The results showed that, In Hyderabad 66 percent of respondents are aware of material with which edible cutlery is made of. Whereas in Warangal (52%) and Karimnagar (60%) most of them are unaware. The Binary logistic regression results revealed that in Hyderabad, for a unit of increase in education level and annual income, their willingness to pay increases by 1.120 times and 1.226 times whereas increase of one member in their family, their willingness to pay for edible cutleries decreases by 0.712 times. In Warangal, a unit increase in educational level and annual income of the respondent, increases their willingness to pay by 3.034 and 2.447 times. Similarly in Karimnagar, increase in annual income, concerned towards health and educational level willingness to pay for edible cutleries increases by 1.308, 2.956, 0.354 times.