Vol. 10, Special Issue 8 (2021)

Author(s):
Dr. Alpana Singh and Sarita Srivastav

Abstract:
Mass media is a type of communication means, which is used to reach large numbers of population via newspaper, radio, magazine and television. Academic achievement is a simple word that denotes status of achieving educational goals by students, decided by teacher through formal or informal tests. This study done with the objective, to find out the impact of mass media exposure and contribution of mass media on academic achievement of selected group. 200 boys and 200 girls of 15-19 years of age group from 8 schools of Varanasi city were selected for the study. Study reveals that there is significant impact of mass media exposure on academic achievement and significant contribution of mass media on achievement was found on male and female intermediate students of Varanasi city.