Vol. 10, Special Issue 8 (2021)

Author(s):
Aastha Nigam, HK Awasthi and PK Pandey

Abstract:
The study assessed constraints to the use of Kisan Mobile Advisory Service by beneficiary farmers in Raipur district of Chhattisgarh. The population of the study comprises of 10 villages from two blocks viz. Arang and Abhanpur of Raipur (5 villages from each block). A total sample of 120 beneficiaries was selected using a random sampling procedure. The collection of data was done with the help of structured interview schedule and analyzed using appropriate statistical methods. Results of the study revealed that poor network connectivity was the top ranked constraint stated by maximum number of respondents (45.83%) followed by difficulty in operating mobiles (35.84%), difficulty in understanding of technical words (33.33%), risk in adoption of KMAS messages (25.84%), non relevant information is received (19.16%), clarification of the message is difficult if any doubt arises stated by 15.84 per cent respondents, lack of practical exposure regarding technology sent by KMAS (15%), KMAS SMSs were not timely (3.33%) and Unavailability of pesticides/ herbicides in the market(1.66%). The study recommends the need for considering constraints faced by beneficiaries as they influence the applicability of the messages delivered through KMAS. It was suggested by 62.5 per cent of the respondents that the message should be served in local language. Other important suggestions are; Pesticides/herbicides prescriptions should be given with trade name (50.83%), The message should be simple and understandable (46.66%), Local needs and preference for the message should be considered (22.5%), Message should be delivered regularly (17.5%), Voice message facility should be provided (9.16). This research report presents recommendations of how to improve the flow of information sharing and knowledge attainment in agricultural information transmission.