Vol. 10, Special Issue 8 (2021)

Author(s):
Twinkle Handa, Dr. MA Khan and Dr. HK Awasthi

Abstract:
Communicational behavior is the major attribute which defines the interactive nature of an individual and the influence of various modes of mass media in their life. To understand communicational behavior of Agri-input dealers, trainees of DAESI programme organized in the year 2019-20 were selected. A single year Diploma course with the title of ‘Diploma in Agricultural Extension Services for Input dealers (DAESI) was launched by MANAGE (National Institute of Agriculture Extension Management) to incorporate the necessary understanding and the location specific agricultural education. In Chhattisgarh, under the flagship of Indira Gandhi Krishi Vishwavidyalaya Raipur, Directorate of Extension Services had initiated a yearly Diploma course which was started in the year 2017-18. The objective of the present study is to access the communicational behaviour of Agri-input dealers and their role in knowledge and skill development. The result reveals pertaining to the present study reveals that majority of the Agri-input dealers were roofed under medium utilization of mass media. Also, mobile phones and newspaper are majorly used by them in their day to day life. Also, Agri-input dealers had used mobiles phones to gain information about the ongoing DAESI programme in their locality. Correlation coefficient between communicational attributes and knowledge and skill development reveals that mass media had a positive and significant role towards gaining more knowledge and skills through online classes. As the whole classes of 2019-20 session of DAESI programme were held online, so the communicational behavior of Agri-input dealers had depicted a major role in gaining the end result of the diploma course.