Vol. 10, Special Issue 9 (2021)

Author(s):
GR Bidve, Dr. GK Sasane, SA Wankhade and Dr. SB Bhange

Abstract:
The present study was conducted in Nashik, Solapur and Ahmednagar districts of Western Maharashtra which have highest area and production of pomegranate. The study was conducted to identify socio-economic, communicational and psychological characteristics of pomegranate growers that effects on marketing activities. Two tahsils with maximum area and production were selected for the study. From each tahsil six villages and 10 growers was selected which have a maximum area and number of pomegranate growers. In this way totally thirty six villages and 360 respondents was selected for study. Ex- post facto research design was used for study. Data was collected with the help of pre-tested interview schedule by personal interview technique. Majority of growers were middle aged (36 to 55 years), mostly completed primary to secondary level of education with sufficient farming experience (16 to 33 years) and having small to semi-medium size of land holding up to 4 ha., medium level of productivity (17 to 51) and production (35 to 104) from orchard, medium to high range of annual income (72.50 Rs.), fair level of irrigation status, low level of use of local personnel (35.00%) and group contact (37.50%) as source of information while medium use of extension personnel (60.00%) and mass contacts (48.06%), medium level of economic motivation (63.33%), scientific orientation (60.00%) and risk orientation (56.67%). The results of present study might be useful for Agricultural department, Horticulture department, Extension personnel, Policy makers, Research institutes, Training institutes, financing institutes, Emerging entrepreneurs to formulate and implement policies and developmental programs.