Vol. 10, Special Issue 11 (2021)

Author(s):
Dr. Kiran Bala and Snehlata Maheshwari

Abstract:
Nutrition plays a major role in an individual’s overall health. Good nutrition is the fundamental basic right for the maintenance of positive health. The word nutrition means ‘the process of nourishing or being nourished,’ especially the process by which a living organism assimilates food and uses it for growth and replacement of tissues. ‘Nutrients are the substances that are essential to life which must be supplied by food. According to Sharma and Sharma (2012) television (80.71% farmers) was the most preferred mass media for getting information about modern agricultural technologies followed by radio (67.85% farmers) and newspaper (55.00% farmers). Similarly, regarding adoption of various agricultural technologies, television was the most preferred medium (mean percentage 45.47), followed by radio (mean percentage 26.16) and then newspaper (mean percentage 12.73). So, it was inferred from the study that television ranked first followed by radio and newspaper both in terms of information dissemination and its adoption by the farmers. The present study was undertaken to develop of flipbook on nutrition for children (0-3 years) for rural women with these objectives: To assess the comprehension of designed Flipbook by rural women. The study was conducted in Udaipur district of Rajasthan state with a sample of 30 illiterate rural women to field test flipbook for its comprehension by rural women. Findings revealed that overall comprehension of messages through flipbook was found to be very good with MPS 91.89. Among four components, the diet during childhood ailments was comprehended to the highest extent (96.02 MPS) followed by normal nutrition (92.14 MPS), supplementary nutrition (90.42MPS) and normal nutrition (86.02MPS). Thus, it could be concluded that comprehension of flipbook was found to be good and the developed flipbook can be utilized by the various government and non government functionaries involved in TOT.